As you already know, SMS (short message service) is a text messaging service component of most telephone, Internet, and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines. In 1992, Neil Papworth sent the very first text message ever. It was sent from a PC to Richard Jarvis at Vodafone. Interesting, right?
The good thing about SMS is that the audience consists of all ages. Here are some statistics:
- 95% of millennials send SMS messages every day.
- 60% of baby boomers (55-72 years old) send text messages daily.
- 94% of smartphone users that are 70+ text weekly.
- 292 million people text daily in North America ALONE.
- The global scale for people that text is expected to rise to 5.9 billion by 2025.
- SMS open rates are as high as 99%.
- Email open rates are around 10%
It is claimed that up to 98% of SMS messages are opened within three minutes of receipt. Statistics gathered in 2016 only go further to support the value of the SMS, with 82.1% respondents stating they open every single message they receive. When compared with email open rates, there is no competition.
Despite the clear potential for unparalleled reach, it is believed that as few as 14% of enterprises have embraced SMS marketing within their wider marketing strategies – even with most consumers agreeing that it is generally good for businesses to send SMS messages, both from a Sales and a customer relations perspective. Special offers and customer service were cited as being the most welcome uses of SMS marketing.
So… Why SMS is important? Why should you utilize SMS to communicate with customers regularly and boost revenue?
SMS allows you to reach a larger number of people all at the same time. Text Messaging is an instant marketing tool, getting your message into the hands of the right audience, when you want it. Customers keep their mobile phones on hand all the time, making it easy to communicate your message to them. Also, mobile customer service will help you decrease stress-levels and workload. Ultimately, this will lead to increased team productivity and allow you to focus on sales!
Here is why:
- 89% of customers prefer receiving text messages over a phone call or email.
- 68% of customers want to use messaging to contact a company regarding questions or concerns.
Transform the way you communicate, and you will see why everyone is applying messaging to their business model.