10DLC CAMPAIGN REGISTRATION
CAMPAIGN DESCRIPTION:
The campaign description should thoroughly state the messaging use case for the campaign. Vague campaign descriptions are one of the top reasons 10DLC campaigns are rejected by mobile providers.
SAMPLE MESSAGE:
Sample messages of the content that will be sent from phone numbers associated with the campaign. Messages should contain opt-out language / a
subscriber must be able to opt-out by replying with a keyword (Stop, End, etc.)
HOW ARE YOU COLLECTING AND PROCESSING CONSUMER OPT-INS?
This section should describe how the message sender is collecting and processing opt-outs when a subscriber requests to no longer receive messages associated with the phone number and/or any phone numbers associated with the campaign. Also, message senders are responsible for maintaining opt-out date to ensure that subscribers do not receive any future messages related to the campaign which they opted-out unless opted-in
again.
HAVE YOU IMPLEMENTED MESSAGE REPLY PROVIDING CUSTOMERS ON HOW THEY CAN CONTACT THE MESSAGE SENDER AFTER THEY REPLY WITH THE “HELP” KEYWORD?
Message senders must implement a process so that when a subscriber responds “Help”, they receive a response with information on how to contact the message sender. This is a required field; any campaigns that are submitted with “No” answered will automatically be rejected.
WHAT DID(S) WILL BE USED FOR THIS CAMPAIGN?
The DIDs that will be associated with the campaign should be listed in this field. A campaign cannot contain more than 49 DIDs.
CAMPAIGN TYPES:
2FA
Any authentication, verification, or one-time passcode
Account
Notifications
Standard notifications for account holders, relating to and
being about an account
Customer Care
All customer care interaction, including but not limited to
account management and customer support
Delivery
Notifications
Notification about the status of the delivery of a product or
service
Fraud Alert
Messaging
Notifications regarding potential fraudulent activity on a user’s account
Higher
Education
Messaging created on behalf of Colleges or Universities,
including School Districts and education institutions
Low Volume
Mixed
For Brands that have multiple use cases and only need very low messaging
throughput. Examples include test or demo accounts, small businesses
(single Doctor’s office, single Pizza shop etc.)
Marketing
Any communication that includes marketing and/or promotional content
Mixed
Any messaging campaign containing 2 to 5 standard uses cases
Polling and
voting
The sending of surveys and polling/voting campaigns for non-political
arenas
Public Service
Announcement
Informational messaging to raise an audience’s awareness about important
issues
Agents and
Franchises
Agents; franchises; local branches
Security Alert
A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take
Charity
Communications from a registered charity aimed at providing help and raising money for those in need. 501c3 Tax-Exempt Organizations only
Emergency
Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies
Sweepstakes
All sweepstakes messaging
Political
Part of organized effort to influence decision making of specific group. Available only to registered 501(c)(4) and 527 Orgs. Orgs with a 527 status
should register at www.campaignverify.org and select ‘Import Vetting’ on the Brand Details page to unlock the Political Use Case